Sitti Syahar Inayah


The phenomenon of mass media relates to economic, political, and cultural aspects. Implication of each aspect can be explained theoretically through several models and theories. Some of them are issues and themes in mass communication theory, available paradigms and approaches – including their methodological implications, models and theories supplemented with brief description of each theory, and strengths and weaknesses of each paradigm and approachwithin mass media research.

Keywords: Mass Communication, Theory and Model, Paradigm

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